--- title: Creating Value with Strategic Partners vs. Transactional Suppliers description: Suppliers can be strictly transactional, but forming a strategic partnership can assure availability of the compact air cylinders you need, when you need them. image: https://blog.wcbranham.com/hubfs/Blog%20Images/Untitled%20design%20(5).png --- [UPDATE !!! New Product Warranty Was 12-, Now 24-Months for Branham Trademark Manufactured Products. See Details... →](https://www.wcbranham.com/terms-and-conditions) [![W.C. Branham Logo](https://blog.wcbranham.com/hubfs/raw_assets/public/Wcbranham_April2024/images/wcb-logo.svg "W.C. Branham Logo")](https://www.wcbranham.com/) [Questions? 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Our Company - [About Us](https://www.wcbranham.com/about) - [Our Team](https://www.wcbranham.com/about/team) - [Careers](https://www.wcbranham.com/about/team) - [Blog](https://blog.wcbranham.com/) [3D Product Configurator](https://www.wcbranham.com/product-configurator) [Contact Us](https://www.wcbranham.com/contact) - [Downloads](https://info.wcbranham.com/downloads-page) - [FAQ](https://www.wcbranham.com/faq) - [Terms & Conditions](https://www.wcbranham.com/terms-and-conditions) - [Privacy](https://www.wcbranham.com/terms-and-conditions) - [Air Over Oil Intensifiers](https://www.wcbranham.com/air-oil-intensifiers) - - Traditional - [INT05 - 5:1](https://www.wcbranham.com/air-oil-intensifiers/51-air-oil-intensifier) - [INT09 - 9:1](https://www.wcbranham.com/air-oil-intensifiers/91-air-oil-intensifier) - [INT10 - 10:1](https://www.wcbranham.com/air-oil-intensifiers/101-air-oil-intensifer) - [INT18 - 18:1](https://www.wcbranham.com/air-oil-intensifiers/181-air-oil-intensifier) - [INT20 - 20:1](https://www.wcbranham.com/air-oil-intensifiers/201-air-oil-intensifier) - [INT36 - 36:1](https://www.wcbranham.com/air-oil-intensifiers/361-air-oil-intensifier) - OVLBOOST® - [OVLBOOST™ 44mm 7.8:1](https://www.wcbranham.com/air-oil-intensifiers/ovlboost-44mm-71) - [Caliper Disc Brakes](https://www.wcbranham.com/brakes-caliper-disc) - - Caliper Disc Brakes - [Pneumatic Brakes](https://www.wcbranham.com/brakes-caliper-disc/pneumatic-brakes) - [Hydraulic Brakes](https://www.wcbranham.com/brakes-caliper-disc/hydraulic-brakes) - [Mechanical Brakes](https://www.wcbranham.com/brakes-caliper-disc/mechanical-brakes) - [Pneumatic Spring Applied Brakes](https://www.wcbranham.com/brakes-caliper-disc/pneumatic-spring-applied-brakes) - [Hydraulic Spring Applied Brakes](https://www.wcbranham.com/brakes-caliper-disc/hydraulic-spring-applied-brakes) - [Dual Function Brakes](https://www.wcbranham.com/brakes-caliper-disc/dual-function-mechanical-hydraulic) - Repair Kits and Parts - [Brake Repair Kits and Spare Parts](https://www.wcbranham.com/brakes-caliper-disc/repair-kits-and-parts) - - Brake Discs and Hub Assemblies - [6 5/16" Discs](https://www.wcbranham.com/brakes-caliper-disc/disc-and-hub-assemblies/brake-discs-6-5-16) - [8" Discs](https://www.wcbranham.com/brakes-caliper-disc/disc-and-hub-assemblies/brake-discs-8) - [10" Discs](https://www.wcbranham.com/brakes-caliper-disc/disc-and-hub-assemblies/brake-discs-10) - [12" Discs](https://www.wcbranham.com/brakes-caliper-disc/disc-and-hub-assemblies/brake-discs-12) - [16" Discs](https://www.wcbranham.com/brakes-caliper-disc/disc-and-hub-assemblies/brake-discs-16) - [Hubs for 6 5/16" Discs](https://www.wcbranham.com/brakes-caliper-disc/disc-and-hub-assemblies/hub-assemblies-6-5-16) - [Hubs for 8"/10" Discs](https://www.wcbranham.com/brakes-caliper-disc/disc-and-hub-assemblies/hub-assemblies-6-5-16) - [Hubs for 12"/16" Discs](https://www.wcbranham.com/brakes-caliper-disc/disc-and-hub-assemblies/hub-assemblies-12-16) - [Machined Discs](https://www.wcbranham.com/brakes-caliper-disc/disc-and-hub-assemblies/machined-discs) - [Blank Discs](https://www.wcbranham.com/brakes-caliper-disc/disc-and-hub-assemblies/blank-discs) - [Pneumatic Linear Actuators](https://www.wcbranham.com/actuators-pneumatic) - - Rod Cylinders - [ULTRIQ™ Compact Pancake Air Cylinders](https://www.wcbranham.com/actuators-pneumatic/ultriq) - [OVLPRO® Low Profile Rod Air Cylinders](https://www.wcbranham.com/actuators-pneumatic/ovlpro-low-profile-rod-cylinders) - [ARTEC® ISO & UNITOP Rod Air Cylinders](https://www.wcbranham.com/actuators-pneumatic/artec-standard-cylinders) - [ARTEC® Compact & Short Stroke Rod Air Cylinders](https://www.wcbranham.com/actuators-pneumatic/artec-standard-cylinders) - [ARTEC® Round Rod Air Cylinders](https://www.wcbranham.com/actuators-pneumatic/artec-round-cylinders) - [ARTEC® Stainless Steel ISO & Round Rod Air Cylinders](https://www.wcbranham.com/actuators-pneumatic/artec-stainless-steel-cylinders) - [ARTEC® Stopper Rod Air Cylinders](https://www.wcbranham.com/actuators-pneumatic/artec-stopper-cylinders) - [ARTEC® Pneumatic Angular Grippers](https://www.wcbranham.com/actuators-pneumatic/artec-pneumatic-grippers) - [ARTEC® Rod Cylinder Accessories](https://www.wcbranham.com/actuators-pneumatic/artec-accessories) - - Rodless Cylinders - [DURATRK® Band-Type Rodless Air Cylinder](https://www.wcbranham.com/actuators-pneumatic/duratrk-rodless-band-cylinders) - [MAGTEC® Magnetically Coupled-Type Air Cylinder](https://www.wcbranham.com/actuators-pneumatic/magtec-rodless-cylinders) - [PNEU-SA® Enclosed Cable-Type Air Cylinder](https://www.wcbranham.com/actuators-pneumatic/pneusa-rodless-cylinders) - [Rodless Cable Air Cylinders](https://www.wcbranham.com/actuators-pneumatic/rodless-cable-cylinders) - [Guided Cable Air Cylinders](https://www.wcbranham.com/actuators-pneumatic/rodless-cable-cylinders) - [Single Acting Cable Air Cylinders](https://www.wcbranham.com/actuators-pneumatic/single-acting-cable-cylinders) - [Linear Tension Cable Air Cylinders](https://www.wcbranham.com/actuators-pneumatic/linear-tension-cable-cylinders) - [Branham Cable Cylinder Repair Kits](https://www.wcbranham.com/actuators-pneumatic/cylinder-repair-kits) - [Right Angle Gearboxes](https://www.wcbranham.com/gearboxes-right-angle) - - Helical Gearboxes - [INCLUDE-A-SHAFT®](https://www.wcbranham.com/gearboxes-right-angle/include-a-shaft-series-10-mini) - [INSERT-A-SHAFT®](https://www.wcbranham.com/gearboxes-right-angle/include-a-shaft-series-10-mini) - [INSERT-A-SHAFT® Metric](https://www.wcbranham.com/gearboxes-right-angle/helical-gearboxes-metric) - [INSERT-A-SHAFT® CRL](https://www.wcbranham.com/gearboxes-right-angle/helical-gearboxes-crl) - [INSERT-A-SHAFT® CRL Washdown](https://www.wcbranham.com/gearboxes-right-angle/insert-a-shaft-crl-washdown-series) - [INSERT-A-SHAFT® Stainless Steel](https://www.wcbranham.com/gearboxes-right-angle/stainless-steel-gearboxes) - [GLIDE RIGHT™ Crossover](https://www.wcbranham.com/gearboxes-right-angle/helical-glide-right-crossover) - [MICROGEAR®](https://www.wcbranham.com/gearboxes-right-angle/helical-microgear) - - Other Gearboxes - [Spiral Bevel Right Angle Gearboxes, 1:1 or 2:1 Ratio](https://www.wcbranham.com/gearboxes-right-angle/spiral-bevel-gearboxes) - [Worm - BWG4™](https://www.wcbranham.com/gearboxes-right-angle/series-4-worm-gearboxes) - Repair Kits - [Helical Gearbox Repair Kits](https://www.wcbranham.com/gearboxes-right-angle/repair-kits) - [Custom Products](https://www.wcbranham.com/custom-products) [![W.C. 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Branham](https://blog.wcbranham.com/author/w-c-branham) 07/29/2025 [Pneumatic Actuators](https://blog.wcbranham.com/topic/pneumatic-actuators) ![Creating Value with Strategic Partners vs. Transactional Suppliers](https://blog.wcbranham.com/hubfs/Blog%20Images/Untitled%20design%20(5).png "Creating Value with Strategic Partners vs. Transactional Suppliers") Your distributor business depends on one thing: having the right components available when your customers need them. Miss that delivery, and you're not just losing a sale—you're risking the relationship entirely. Yet the typical purchasing process for products like compact air cylinders is impersonal. It’s just another transaction. If you need 20 cylinders and your supplier only has ten, you’d need to scramble if demand spikes or unexpected orders arise. **What if there was a better way?** ## Strategic Partnerships Add Value Businesses are built on relationships, and smart distributors are moving beyond transactional relationships toward strategic partnerships with suppliers. At Branham, we work to understand who you are as a company, how you operate, your actuator needs, and how those might fluctuate.  That helps us anticipate your needs, ensuring a ready supply of the[space-efficient pneumatic cylinders](https://blog.wcbranham.com/how-ultriq-cylinders-help-maximize-workspace-efficiency) or other products you need, when you need them. Our[ULTRIQTM series of compact pancake air cylinders](https://www.wcbranham.com/actuators-pneumatic/ultriq) is an excellent example. If you need a large volume of these low-profile actuators, you can work with us on availability and volume pricing. ## Reliable Availability Our customers are unique entities with differing needs. Yet reliable product availability is still imperative, so you can handle expected fluctuations and surprises (such as a new, big order)[without delay](https://blog.wcbranham.com/ultriq-cylinders-zero-delay-solutions-for-critical-operations).  We work to understand your product flow and projections, so we can be prepared to meet that volume. We analyze your ordering history and market trends to maintain optimal stock levels of our products in the configurations you sell most. That’s easiest to do when volumes are high and demand is constant, and partnering with our customers helps us get it right. For many manufacturing and industrial operations, maintaining adequate in-house inventory can be a struggle. It’s expensive to maintain excess inventory “just in case” you need it. Strategic partnerships help ensure reliable just-in-time ordering, and the streamlined process makes volume pricing worth considering. ## Volume Pricing Transactional suppliers give you today's price, today. Strategic partners give you predictable pricing that improves your margins over time. Pricing is sensitive for pancake air cylinders because they are a commodity product—available from multiple suppliers and relatively inexpensive. High volume orders indicate cylinders are being used often, so ordering more at a time is more efficient and cost-effective for you.  In turn, larger volume orders enable us to respond most effectively, to keep you reliably supplied at the best possible cost. We track customer ordering patterns to plan our material and production needs more effectively, and that helps stabilize pricing. It also enhances our ability to offer[blanket pricing](https://blog.wcbranham.com/blanket-orders-pros-cons) for customers who may be interested. ## Your Partner for More than Purchasing When your customer has a technical question about actuator selection, where do you turn? Our strategic partners get direct access to our engineering team—not just for problem-solving, but for solution-selling opportunities. Branham is big enough to offer a wide array of pneumatic cylinder types and sizes, but small enough to respond quickly to our customers’ needs. Need help specifying the right configuration for a customer's space-constrained application? Our engineers become your engineers, helping you close more sales and build deeper customer relationships. Our Branham team has the expertise to steer you to the right solution to keep your operation in motion. Whatever you need,[call, chat, or send us an email](https://www.wcbranham.com/contact), and we’ll work it out together. 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Branham](https://blog.wcbranham.com/author/w-c-branham) 09/27/2024 [Right Angle Gearboxes](https://blog.wcbranham.com/topic/right-angle-gearboxes) [Understanding Right-Angle Gearboxes: Different Types and Selection Tips](https://blog.wcbranham.com/selecting-a-right-angle-gearbox) --- ## Related Posts It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. [Pneumatic Actuators](https://blog.wcbranham.com/topic/pneumatic-actuators) [W.C. Branham](https://blog.wcbranham.com/author/w-c-branham) 27 August, 2026 #### [Comparing Power Sources for Linear Actuators](https://blog.wcbranham.com/comparing-power-sources-for-linear-actuators) A linear actuator converts a power source into straight-line motion. All three actuator types —… [Read More](https://blog.wcbranham.com/comparing-power-sources-for-linear-actuators) [Pneumatic Actuators](https://blog.wcbranham.com/topic/pneumatic-actuators) [W.C. Branham](https://blog.wcbranham.com/author/w-c-branham) 12 May, 2026 #### [Pneumatic Spring-Applied Brakes FAQ: Fail-Safe Stopping and Holding](https://blog.wcbranham.com/pneumatic-spring-applied-brakes-faq-fail-safe-stopping-and-holding) This FAQ covers the most common questions engineers ask when evaluating, sizing, and specifying PFS… [Read More](https://blog.wcbranham.com/pneumatic-spring-applied-brakes-faq-fail-safe-stopping-and-holding) [Pneumatic Actuators](https://blog.wcbranham.com/topic/pneumatic-actuators), [OVLPRO](https://blog.wcbranham.com/topic/ovlpro) [W.C. Branham](https://blog.wcbranham.com/author/w-c-branham) 16 December, 2025 #### [OVLPRO Low Profile Rod Cylinder FAQ](https://blog.wcbranham.com/ovlpro-low-profile-rod-cylinder-faq) Model Selection & Configuration What OVLPRO models are available? The OVLPRO line is available in… [Read More](https://blog.wcbranham.com/ovlpro-low-profile-rod-cylinder-faq) ![W.C. 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